Umber Ceramics

Glaze samples became the palette. The packaging is unprinted board and one colour.

Umber fires small batches, so no two runs match exactly. A fixed brand colour would have been a lie about the product.

The glaze is the palette

We photographed glaze test tiles and drew the palette from them, then built packaging in unprinted board with a single colour that changes each season to match the current firing.

Unprinted where possible

Ninety percent of the packaging carries no ink at all. What printing remains is one pass, which cut cost enough to pay for better board.

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