Marrow & Vine

One wordmark, four restaurants, and a menu system the kitchens can set themselves.

Marrow & Vine runs four restaurants that had grown four unrelated identities. The group wanted a single house voice without flattening what made each room distinct.

One house, four kitchens

We built one wordmark and gave each restaurant a single differentiating element: a colour, a paper stock, and a typographic weight. Nothing else varies.

Menus the kitchen can set

Menus change daily, so the system had to survive being typeset by a chef at 6pm. We supplied a template with three text sizes and no decisions left to make.

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